Strategy

Vision

Vision Statement

The University of Colorado's university-wide constituent relationship management platform will ensure a personalized, constituent-centered approach that maximizes the university's ability to use data to support engagement strategies. The CRM will foster collaboration, cost-effectiveness, and efficiency as it moves toward a shared technology architecture and common data platform.

What is eComm?

What is eComm?

The CU eComm program offers CU schools, colleges, units and departments a unified platform for electronic communications with alumni, donors, parents and friends via a suite of web-based tools: Salesforce, MarketingCloud, and Cvent.

eComm’s email marketing and event management tools for CU communicators integrate with CU's source systems of more than 1.2 million records. This integration creates customized, targeted and engaging communications that capture valuable data in a dynamic and secure environment.

An online community provides a secure and authenticated space for CU alumni to update their profiles. Future enhancements will allow them to search for and network with other CU alumni, identify communications and privacy preferences, register for events and more.

Why a Single Platform?

Why a single platform?

eComm provides a single, centralized environment for CU constituents to update their contact information, register for events, donate to CU and identify communication preferences. By increasing the quality, currency and accuracy of constituent data, CU can enhance engagement with its audiences while adhering to CAN-SPAM legislation and saving money.

eComm Leadership

The eComm program is housed in University Relations in the University of Colorado Office of the President. Additionally, each of CU's four campuses and Advancement have at least one designated eComm Specialist.

CU SYSTEM
Ken McConnellogue

Ken McConnellogue
Vice President of Communication
Ken.McConnellogue@cu.edu
303-860-5626 (office) | 303-815-8481 (mobile)
Jennifer Hane

Jennifer Hane
Executive Director of Electronic Communication
jennifer.hane@cu.edu
303-860-5631
Melanie Jones

Melanie Jones
Training Manager
melanie.jones@cu.edu
303-860-5737
Kate O'Connell

Kate O'Connell
Coordinator
kate.oconnell@cu.edu
303-860-5703
CU ADVANCEMENT
Matt Roush

Matt Roush
Communications Manager
matt.roush@cu.edu
303-541-1224
Caroline Kelly

Caroline Kelly
Communications Coordinator
caroline.kelly@cu.edu
   
CU ANSCHUTZ MEDICAL CAMPUS & CU DENVER CAMPUS
Andy Ruemenapp

Andrew Ruemenapp
eCommunications Marketing Manager
ANDREW.RUEMENAPP@UCDENVER.EDU
303-315-0189
     
CU BOULDER CAMPUS
Erin Frazier

Erin Frazier
Director, Campus Communications and Engagement, Strategic Relations and Communications
erin.frazier@colorado.edu
303-492-8384
Jessica Raab

Jessica Raab
​Email Communication Specialist, Strategic Relations and Communications
jessica.raab@colorado.edu
303-709-4713
Tom Needy

Tom Needy
Alumni Sr. E-Communications Manager
CU Boulder Alumni Association
tom.needy@colorado.edu
303-492-6635
Rachel Binder

Rachel Binder
Alumni E-Communications Manager
CU Boulder Alumni Association
rachel.binder@colorado.edu
303-492-5988
CU COLORADO SPRINGS CAMPUS
Eric Nissen

Eric Nissen
​​Manager of Electronic Communications
enissen@uccs.edu
719-255-3755
     

Better emails. Better events. Better data.

Learn how eComm's suite of tools work together.

Select the blue plus signs () on the image below for more information.

Data Model

eComm uses data from three source systems: HRMS for employees, Campus Solutions for students, and Advance for donors and friends. CU's Identity Management System (IDM) manages affiliations for all constituents. Master Data Management (MDM) ensures data integrity between the systems.

CU Data Model

Data Glossary

The data glossary provides full descriptions and values.