Salesforce is at the heart of eComm, but it would be nothing without other systems across CU. Most of eComm's Salesforce Contacts come from a nightly updated source system, enriched with engagement data from eComm's other applications (Marketing Cloud & Cvent), constituents, and eComm Specialists.
When you launch your event, Cvent integrates with Salesforce to automatically share registrant participation information. Cvent then provides numerous methods for tracking attendance for your event or sessions. Use this insightful, actionable data to make your next event even better!
Interested in being part of a collaborative community devoted to eComm? Start by updating your Chatter Group(s) email frequency and you'll receive posts via email (i.e., every post, daily digest, or weekly digest). There is one group devoted to Marketing Cloud & Salesforce and a second group for Cvent.
Creating a good-looking email in Marketing Cloud is one thing, but ensuring it displays well across inboxes is a greater challenge. Learn to apply three best practices when using text blocks to have confidence in how emails display for recipients.
Are you giving people with a disability the opportunity to acquire the same information, engage in the same interactions, and enjoy the same services as a person without a disability in an equally effective and equally inclusive manner, with substantially equivalent ease of use?
While adding images to emails is a best practice, embedding a video to be played within the email is sure to be a show stopper. Learn how Playable (at a cost) can work with Marketing Cloud to get videos added to your emails.
Have you already created and tested an awesome email? Save it as a template to make creating future emails even easier. It's the best way to ensure consistency today and down the road.
