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Creating quality communications requires time, effort, and skill. Ensure that your hard work doesn't go to waste by using these key strategies for avoiding the spam filter for email providers like Gmail.
With the new year just around the corner, now is a great time to take another look at your social media strategy. Video is an increasingly valuable communication channel and works well on both Facebook and Instagram platforms. This helpful article on Hubspot is full of actionable tips for you to ensure that your social media strategy leverages video in a nimble way.
If there was a short list of key event management terms, return on investment (ROI) would certainly be at the top. Measuring the impact of an event is critical. It gives insight to the success of an event and can help drive conversations around how to better plan and market events in the future. Check out this Bizzabo blog titled "Measuring Event ROI and Event Marketing Attribution," for information on everything from the meaning of event ROI through to measurement tools.
Testing might be the most important step when creating your communications and events. Make sure your consituent experience is flawless by having your team test before the official send.
Not sure what can be accomplished with the eComm suite of tools? Learn about the most common features used at CU.
CU uses three different audience types or a combination of them to create lists of individuals. Learn the difference between Salesforce Campaigns, Salesforce Reports, and Marketing Cloud Data Extensions.
Not sure what you have access to? Learn about roles and their related access within eComm.
See below for details on when you need to contact your eComm specialist when using the eComm tools.
If you need to send communications to internal audiences (faculty, staff or students) and want it delivered to their campus email addresses (eg; @colorado.edu, @ucdenver.edu, @cu.edu or @uccs.edu), you need to create a Data Extension. This tutorial shows you how.
Did you and your team create an awesome email that you want to share with another unit at CU? With Marketing Cloud there is no need to re-invent the wheel. Provide a few key pieces of information to your eComm specialist and they can share the email between the two units.

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