While Marketing Cloud provides robust tools for designing emails, some users may choose to leverage HTML for greater customization of the visual and functional experience across devices. This wiki explores best practices for using HTML in Marketing Cloud, how to test your HTML content, and common pitfalls to avoid.
There's two ways to send emails through Marketing Cloud (Guided Send and Salesforce Send Emails), each with their own benefits. Explore both and determine which you prefer. Included are quick reference guides for both options, plus details for excluding an audience.
eComm specialists can assist users with administrative tasks, such as unlocking a user, resetting their password or granting a temporary code if they forgot their authentication method.
Do you promote your events via a printed invitation or radio ad? Ask your eComm specialist to create a custom, short URL to make registering for events easy.
All done creating and testing your event? Contact your eComm specialist to approve your event. They will double-check numerous items; such as having an Event Planner Email Address and a CU brand compliance website along with correctly configured post-registration emails and financial information so money transfers to the right accounts, among other things. Then you will be ready for launch!
Watch recorded Marketing Cloud training videos to learn how to leverage data to get the right message to the right audience. We encourage you to pause the video periodically and allow yourself time to put the material into practice. You can also test your knowledge with a quiz.
Contact Cvent's premium support, utilize the countless resources in Cvent's knowledge base, or chat with Cvent's AI chatbot designed to help you in seconds with personalized resolutions to your questions.
