We know creating a beautiful email isn’t easy, especially with a few particularly quirky email clients. So, we wanted to pass along a few tips for some of the trickiest platforms:
Marketing places a lot of emphasis on engaging creative material. While developing high quality creatives is important, understanding your marketing performance data is paramount.
You've edited your content, doublechecked accessibility, set up an A/B test, and sent your email in Marketing Cloud. Now what? Ensuring that your email was successfully delivered into inbox of each audience member is the final piece of the sending process. Learn more about deliverability by reading through the key terms on this HubSpot blog post.
Brightwave gathered some of the best and brightest from the email marketing industry for their annual Intelligent Email (EiQ) conference in Atlanta. Catch up on each exciting session by tunning into the recordings.
Before you send your next communication to student, check out this EAB article that walks through the types of emails that students ignore. Tips for how to boost your open rate and engagement rates are also included.
With luck, the holidays will be a slower time for you and your team. Consider using some of this extra time to review your communications and look at how you might implement industry best practices for email marketing. A good place to start may be with this blog post from Litmus, outlining ten best practices.
With the new calendar year just around the corner, now is a great time to take a look at your current communications plan. During this review, consider the possibility of developing and implementing journeys for your constituents. The impact of marketing journeys, along with tips and tricks, are described in this post from MailChimp.
Segmentation: a word that every marketer and communicator knows well. Even so, taking a closer look at this key component of marketing and communications can be highly beneficial. A blog post from emailmonday recaps basic principles of segmentation and also provides actionable steps for implementation.
For the inaugural Tools of the Trade post, we'll take a closer look at utilizing content, specifically recycling content. There are a myriad of reasons why recycling content may be a good option for you and your team in your marketing initiatives. A few of these reasons, along with ideas for how to recycle content, are presented in a blog post from Duct Tape Marketing.
