Published on University of Colorado (https://www.cu.edu)

Home > Tool Overview

Tool Overview [1]

June 3, 2024 by Melanie Jones [2]

Not sure what can be accomplished with the suite of tools? Watch product demos and learn about the most common features used at CU by expanding the items below. If you are interested in a more in-depth understanding of how the three tools integrate with each other, our 10 min. overview might be of use [3].

Salesforce for Data

eComm uses Salesforce to house constituent data [4]. Check out the 1-pager below summarizing the most frequently used items [5]. Already licensed? Follow along with our Salesforce training for new users [6] to learn how to navigate the tools.

Tool Overview | Salesforce
[5]

Download [7]​

Marketing Cloud for Emails

eComm leverages Email Studio and Content Builder within Marketing Cloud. Check out a 1-pager summarizing the most frequently used features [8] below. Already have a license? Follow along with our Marketing Cloud training for new users [9] to learn how to clone a pre-existing CU branded template [10] to customize as needed.

Tool Overview | Marketing Cloud
[11]

Download [11]​

Cvent for Events

Cvent is eComm's event management application that supports simple (Express) events or complex ones (Flex). Check out a 1-pager summarizing Cvent's most frequently used items [12] below. Are you already licensed? Follow along with our Cvent training for new users [13] to learn how to clone a pre-existing CU-branded template [14] to customize as needed.

null
[12]

Download [12]​​​

Related Wikis

  • Add to Account [15]
  • Submit Help Ticket [16]
  • Tool and Data Model [4]
  • New User Training | Marketing Cloud [9]
  • New User Training | Cvent [13]
  • New User Training | Salesforce [6]
Cvent_Overview_2024.pdf [17]
Display Title: 
Tool Overview
Send email when Published: 
No

Source URL:https://www.cu.edu/blog/ecomm-wiki/tool-overview

Links
[1] https://www.cu.edu/blog/ecomm-wiki/tool-overview [2] https://www.cu.edu/blog/ecomm-wiki/author/39 [3] https://www.youtube.com/embed/xxWKqtfs4S8 [4] https://www.cu.edu/ecomm/strategy/data-model-tools [5] https://www.cu.edu/file/alias/48351%E2%80%8B [6] https://www.cu.edu/blog/ecomm-wiki/salesforce-new-user-training [7] https://www.cu.edu/doc/tool-featuressalesforce20171105pdf [8] https://www.cu.edu/file/alias/48353%E2%80%8B [9] https://www.cu.edu/blog/ecomm-wiki/marketing-cloud-new-user-training-old1 [10] https://www.cu.edu/ecomm/guidelines/ecomm-email-templates [11] https://www.cu.edu/doc/tool-featuresmarketingcloud20171105pdf [12] https://www.cu.edu/system/files/pages/149141-Tool%20Overview/docs/Cvent_Overview_2024.pdf [13] https://www.cu.edu/blog/ecomm-wiki/new-user-training-cvent [14] https://www.cu.edu/ecomm/guidelines/ecomm-event-templates [15] https://www.cu.edu/blog/ecomm-wiki/add-account [16] https://www.cu.edu/node/20149 [17] https://www.cu.edu/doc/cventoverview2024pdf?download=true