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CAN-SPAM New User Training [1]

September 22, 2022 by Melanie Jones [2]

Walk through the materials below to build your knowledge of how eComm approaches CAN-SPAM, the federal law [3] that pertain to you as a communicator of CU. Confirm you understand the basics with a quick quiz.

  • Don’t use misleading header information or deceptive subject lines.
  • Tell recipients where you’re located.
  • Tell recipients how to opt out of receiving future email from you.
  • Honor opt-out requests promptly (within 10 business days). 

After, learn how to avoid violating CAN-SPAM [4] within eComm's applications and processes.

IMPORTANT It's important to remember violating CAN-SPAM can be costly if fined by the Federal Trade Commision (FTC). Each separate email in violation of the law is subject to penalties of up to $46,517.

Understand CAN-SPAM

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[5]

Download CAN-SPAM 1-Pager [5]

 

CAN-SPAM Violation Consequences

All eComm users gain an understanding of the importance of CAN-SPAM compliance during new user training; in fact, CAN-SPAM compliance is one of the key reasons why the eComm program exists. Learn more about eComm's protocol if someone violates CAN-SPAM once or repeatedly. [6]

Complete the quiz below after you have reviewed the resources above.

Related Wiki Posts

  • Tool & Data Model [7]
  • Marketing Cloud New User Training [8]
  • Cvent New User Training [9]
  • Salesforce User Training [10]
  • Easy Ways to Avoid Violation CAN-SPAM [4]
  • Consequences of Violating CAN-SPAM [6]
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Source URL:https://www.cu.edu/blog/ecomm-wiki/can-spam-new-user-training

Links
[1] https://www.cu.edu/blog/ecomm-wiki/can-spam-new-user-training [2] https://www.cu.edu/blog/ecomm-wiki/author/39 [3] https://www.ftc.gov/business-guidance/resources/can-spam-act-compliance-guide-business [4] https://www.cu.edu/blog/ecomm-wiki/easy-ways-avoid-violating-can-spam [5] https://www.cu.edu/system/files/pages/148927-New%20User%20Training%20%7C%20Training%20Intro/docs/4588e725-02cf-4837-94a8-2f8aee2bcd81.pdf [6] https://www.cu.edu/blog/ecomm-wiki/what-are-consequences-if-i-violate-can-spam [7] https://www.cu.edu/ecomm/strategy/data-model-tools [8] https://www.cu.edu/blog/ecomm-wiki/new-user-training-marketing-cloud-old2 [9] https://www.cu.edu/blog/ecomm-wiki/new-user-training-cvent [10] https://www.cu.edu/blog/ecomm-wiki/new-user-training-salesforce