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Salesforce | Campus-Wide CRM and Investing in Measurement [1]

August 16, 2017 by Kate O'Connell [2]

Ensuring continuity between engagement touch points with constituents is imperative. For that reason, many universities are turning toward campus-wide customer relations management (CRM) solutions. Learn more about how a campus-wide CRM system can be leveraged in an informational webinar. Additionally, check out a recent Salesforce.org blog post on measurements and learning. 

Higher Ed Webinar:

 | Why Campus-Wide CRM is a Strategic Imperative for Higher Ed Today [3]

Highlights include:

  • 06:30 | Webinar agenda
  • 17:00 | Higher ed CRM investment overview
  • 28:23 | Examples from the field

Salesforce.org Blog:

[4]  | Investing in Measurement and Learning [5]

Highlights include:

  •   Importance of a logic model/theory of change
  •   Collecting, tracking and analyzing data
  •   Blending strategy and implementation

 

Questions? Send Kate an email [6].

 

Salesforce [7], Licensed eComm Users [8]
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Source URL:https://www.cu.edu/blog/set/salesforce-campus-wide-crm-and-investing-measurement

Links
[1] https://www.cu.edu/blog/set/salesforce-campus-wide-crm-and-investing-measurement [2] https://www.cu.edu/blog/set/author/292 [3] http://www.salesforce.org/past-webinars/campus-wide-crm-strategic-imperative-higher-ed-today-webinar/ [4] http://event.on24.com/eventRegistration/console/EventConsoleApollo.jsp?&eventid=1380481&sessionid=1&username=&partnerref=&format=fhaudio&mobile=false&flashsupportedmobiledevice=false&helpcenter=false&key=1A4D9D112A6D6704056FBE0F05D6FFA1&text_language_id=en&playerwidth=1000&playerheight=650&overwritelobby=y&eventuserid=166611024&contenttype=A&mediametricsessionid=133578998&mediametricid=1989262&usercd=166611024&mode=launch [5] http://www.salesforce.org/investing-measurement-learning/ [6] mailto:kate.oconnell@cu.edu?subject=SET%20News%20Question%20%7C%20Salesforce [7] https://www.cu.edu/blog/set/tag/salesforce [8] https://www.cu.edu/blog/set/tag/licensed-ecomm-users