What are the consequences if I violate CAN-SPAM? [1]
All eComm users gain an understanding of the importance of CAN-SPAM compliance during new user training; in fact, CAN-SPAM compliance is one of the key reasons why the eComm program exists. But what happens if you violates CAN-SPAM? Are there consequences?
FIRST VIOLATION
- The executive director will contact you and your eComm specialist with notification that a CAN-SPAM violation has occurred.
- Your eComm specialist will have a conversation with you to ensure that you understand the cause of the violation so that it won't happen in the future.
- We'll require you to complete a short CAN-SPAM quiz to verify that you understand this key component of the eComm program.
SECOND VIOLATION
- The executive director will contact you and your eComm specialist with notification that a CAN-SPAM violation has occurred.
- The executive director will remove your ability to send emails in Marketing Cloud until you have a conversation with your eComm specialist about how a second violation occurred.
THIRD VIOLATION
- The executive director will contact you, your eComm specialist, and your supervisor with notification that a CAN-SPAM violation has occurred.
- The executive director will remove your ability to send emails in Marketing Cloud until we have determined why CAN-SPAM violations continue to occur and what the appropriate corrective action might be.
- Per the eComm user agreement [3], it is possible that you will lose your eComm license.
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What are the consequences if I violate CAN-SPAM?
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