Published on University of Colorado (https://www.cu.edu)

Home > Upload Files (including 'Add to Calendar')

Upload Files (including 'Add to Calendar') [1]

jennifer.mortensen's picture

February 23, 2026 by jennifer.mortensen [2]

It's not uncommon to want to include files, including Excel, PDFs, and ICS (to make an 'Add to Calendar' link) to Marketing Cloud emails or eComm's Event Management registration process or emails. Learn how to download a meeting/appointment from Outlook and make it public (there are different options depending on your access).

Save File

Save File

Saving an Excel, PDF, or Word file should be straightforward.

Save ICS ('Add to Calendar')

1. From your Outlook calendar, create the event you want to share with your audience. Be sure to add all relevant details, like the event title, location, and any special instructions. 

Outlook Event

  • Open the meeting or appointment.
  • Click File in the top-left corner.
  • Select Save As in the dropdown.
  • Select "Save as type" = iCalendar Format (.ics)*
  • Choose a location to save the file and give it a name, then click Save 

*Unable to Save an .ics File? Some computers and browsers will not save a meeting as an .ics file. Instead, make an appointment.

Upload Files for Public Use

Marketing Cloud users can upload the saved file to Marketing Cloud. If you do not have Marketing Cloud access, you may be able to upload the file to a different site if you have access, ask a colleague with access, or ask your IT help desk for a recommendation. Regardless, the goal is to get a public URL to promote.

Multiple 'Add to Calendar' Links Load multiple .ics files into Marketing Cloud and give them unique names (i.e 5.24 meeting 3-4pm, 5.24 meeting 4-5pm)

Upload File to Marketing Cloud

  • Log in to Marketing Cloud.
  • Navigate to the folder (if applicable) associated with that email content, and drag and drop the .ics file from your desktop into Content Builder.
  • Click Upload and Publish to upload the file.

Training Session Upload

  • The .ics file (or other file) will upload as a Marketing Cloud document.

Training Session File

  • Click the name of the document file to open it. A window will appear that contains a URL for the document. Click "Copy" to copy the link.

Training Session with URL

Add Public Link to Marketing Cloud

  • Access your email and the content block that contains the "Add to Calendar" link. Highlight the text you want to link and click the hyperlink button.

Add to Calendar Text

  • Paste the URL from step four above and click OK.

Add to Calendar Link

  • Your "Add to Calendar" link is now active.

Add to Calendar Completed Link

Display Title: 
Upload Files (including 'Add to Calendar')
Send email when Published: 
No

Source URL:https://www.cu.edu/blog/ecomm-wiki/upload-files-including-add-calendar

Links
[1] https://www.cu.edu/blog/ecomm-wiki/upload-files-including-add-calendar [2] https://www.cu.edu/blog/ecomm-wiki/author/13789