Marketing places a lot of emphasis on engaging creative material. While developing high quality creatives is important, understanding your marketing performance data is paramount. A recent LinkedIn [3] marketing article [4] has key tips and tricks to help drive strategic decisions and implement best practices for your marketing data.  

Highlights include:

• Focus on the reality instead of assumptions
• Business relevant data is key
• Initiate a clean up operation
• Become a true data driven pro

You can read the full post here [4].