With the new year just around the corner, now is a great time to take another look at your social media strategy. Video is an increasingly valuable communication channel and works well on both Facebook and Instagram platforms. This helpful article [3] on Hubspot is full of actionable tips for you to ensure that your social media strategy leverages video in a nimble way. 

Highlights include:

• 9. Build connections through community
• 24. Write for ear, not the eye
• 51. Narrow your messaging
• 61. Make sure your video is mobile-friendly (this is a big one!)
• 69. Use that data to produce higher converting videos in the future

You can read the full post here [3].