From training to support resources, the eComm Program places a lot of emphasis on creating really good emails. But what is a really good email? And how do you make one?

All of these questions, and more, are answered on a recent blog post from Really Good Emails [3]. They break down elements of strategic design and thoughtful composition in a blog post [4]. The whole post is full of great information, but here are a few highlights: 

• Content that serves the constituent
• Consistency in branding
• Balance between text and images

Read the full blog post here [4].