Link smart [1]
Avoid including URLs in your emails. Instead, create helpful, user-friendly text links and/or buttons, and place them prominently in your email. When creating text links, choose specific, meaningful text to help increase click-throughs and improve accessibility for users. OK: βFor more information about our fundraising campaign, click here [3].β BETTER: βFind more information about the University of Colorado Fundraising Campaign. [3]β