A strategic objective for the University of Colorado Boulder is to connect more effectively with our constituents - students, alumni, donors, corporations and research institutions, employees and faculty - so that we retain lifelong relationships with individuals for mutual benefit.
Since 2014, the University of Colorado Boulder, Office of Information Technology, with partners, has used the Software-as-a-service (SAAS) cloud application Salesforce.com as a platform for building software solutions with one major goal: creating opportunities for successful engagement with constituents, whether they are students, faculty, staff, alumni, donors, or friends of the university.
System-wide eComm Program
The CU eComm program offers CU schools, colleges, units and departments a unified platform for electronic communications with alumni, donors, parents and friends via a suite of web-based tools: Salesforce, Marketing Cloud, and Cvent.
eComm’s email marketing and event management tools for CU communicators integrate with CU's source systems of more than 1.5 million records. This integration creates customized, targeted and engaging communications that capture valuable data in a dynamic and secure environment.