Department Body

Campaign overview

The ALL FOUR:COLORADO marketing campaign at the University of Colorado highlights the connections among the four campuses – Boulder, Colorado Springs, Denver and the Anschutz Medical Campus.

The initiative includes TV, digital, print and outdoor ads, as well as social media and marketing collateral. The campaign will initially launch throughout Colorado and ultimately extend across the country.

Complementing the campaign is a partnership launched in early 2016 with the Regional Transportation District, in which CU purchased the naming rights to the RTD FasTracks train from Union Station to Denver International Airport, and a prime advertising position on the Flatiron Flyer bus rapid transit between Union Station and Boulder.

President Bruce Benson

“During a time of increased competition – for top students, faculty and staff, and funding – this campaign allows us the opportunity to highlight the human and economic impact that our four campuses have on individuals, businesses and communities not only in Colorado but across the country and around the world.”
— CU President Bruce D. Benson

CU Facts and Figures

  • More than 200,000 CU alumni live and work in Colorado.
  • CU employs 30,000 people and is the third largest employer in the state.
  • In the past year, CU Technology Transfer registered 238 invention disclosures, 115 new patent filings and 242 follow-on filings, and $16.5 million in license revenue. Eight new companies were formed based on CU technology.
  • In fiscal year 2014-15, CU garnered $878.3 million in sponsored research awards to conduct research in economic sectors critical to the state and nation, including energy, bioscience, aerospace and health care.
  • CU attracted a record $375 million in private support for FY 2014-15.

Find out more CU Facts and Figures, or check out the annual Essential Facts booklet.