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Upgrades occur all the time, but it doesn't always alter email marketing practices. Apple Mail's recent upgrade will enhance privacy for recipients, gradually resulting in inflated, artificial open rates for email marketers. With a key piece of reportable data becoming more unreliable, we must reconsider how success is measured.
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Recently, Email on Acid conducted a poll on our website asking visitors whether accessibility is a part of their email strategy. Interestingly, more than 70% of respondents said they are actively looking at making their emails more accessible.
If you’ve ever been an attendee or hosted attendees, then you understand you can never fully satisfy everyone. There’s always something that could’ve been better, but you can do your best to avoid these common complaints.