Salesforce | Campus-Wide CRM and Investing in Measurement [1]
Ensuring continuity between engagement touch points with constituents is imperative. For that reason, many universities are turning toward campus-wide customer relations management (CRM) solutions. Learn more about how a campus-wide CRM system can be leveraged in an informational webinar. Additionally, check out a recent Salesforce.org blog post on measurements and learning.
Higher Ed Webinar:
| Why Campus-Wide CRM is a Strategic Imperative for Higher Ed Today [3]
Highlights include:
- 06:30 | Webinar agenda
- 17:00 | Higher ed CRM investment overview
- 28:23 | Examples from the field
Salesforce.org Blog:
[4] | Investing in Measurement and Learning [5]
Highlights include:
- Importance of a logic model/theory of change
- Collecting, tracking and analyzing data
- Blending strategy and implementation
Questions? Send Kate an email [6].