Find the subject line sweet spot. [1]
Here are the stats for subject line character counts I heard today:
- 4-15 characters –-> highest open rates
- 28-39 characters –-> highest click-through rates
Both ranges are well below our university eComm best practices recommendation of fewer than 50 characters for your subject line. Find more tips and info in this email subject line infographic.
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Find the subject line sweet spot.