Weekly eComm Tip: Link smart

Avoid including URLs in your emails. Instead, create helpful, user-friendly text links and/or buttons, and place them prominently in your email. When creating text links, choose specific, meaningful text to help increase click-throughs and improve accessibility for users. OK: “For more information about our fundraising campaign, click here.”  BETTER: “Find more information about the University of Colorado Fundraising Campaign.”

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