What is eComm?
eComm’s email marketing and form builder tools for CU communicators integrate with CU's source systems of more than 1.2 million records. This integration creates customized, targeted and engaging communications that capture valuable data in a dynamic and secure environment. An online community provides a secure and authenticated space for CU alumni to update their profile, search for and network with other CU alumni, identify communications and privacy preferences, register for events and more.
- To improve the quality, currency and accuracy of data
- Enhance the effectiveness of CU’s engagement with its audiences
- Adhere to CAN-SPAM legislation
- Save money (there is no cost to CU communicators to utilize eComm tools)
- Provide a single, centralized environment for CU constituents to update their contact information, register for events, donate to CU and identify communication preferences